Margaret Chase, Jennifer Ruby and Michael Taliercio are pleased to announce the opening of their new law firm of Ruby Chase Taliercio, PLLC on April 1st.  

The new firm’s practice will focus on civil litigation, community association representation, landlord tenant matters, and parliamentary services. The partners previously worked together and are excited to reunite in this new endeavor!

The following members have been nominated to serve as officers and directors of the Greensboro Bar Association for June 1, 2023 to May 31, 2024:

• GBA President Elect (24th JD VP): Manisha P. Patel
• GBA/24th JD Secretary: Karen McKeithen Schaede
• GBA/24th JD Treasurer: Davis McDonald

GBA Director (3) for 3-year term starting June 1, 2023 and ending in May 31, 2026:

• Hon. A. Robinson Hassell
• Frankie T. Jones, Jr.
• Angela F. Liverman

GBA Director (1) for 1-year term starting June 1, 2023 and ending in May 31, 2024 (fill unexpired term of Manisha Patel):

• Nicole R. Scallon

The nominations were submitted by the 2022-23 Nominating Committee:

Desmond Sheridan (Chair), Mark Gaylord, Adam Kerr, Manisha Patel, Eric Richardson, Marcus Shields, Hon. Teresa Vincent, and Gerald Walden

Voting will take place at the Annual Joint Meeting of the Greensboro Bar Association and the 24th Judicial District Bar on April 20, 2023 at Starmount Forest Country Club.

On March 4th, GBA members gathered at 1310 Picard St. in Greensboro to unveil the finished product of its ninth Habitat for Humanity home.  Amongst GBA members were Habitat for Humanity staff, volunteers, and members of the community who shared in the celebration of David Sosa-Ramos and Martha “Patty” Sanchez, Greensboro’s newest homeowners.

In 2011, Mr. Sosa-Ramos was diagnosed with Multiple Sclerosis.  Unable to navigate his wheelchair through the doorways of his previous residence, he faced exceptional challenges performing his day-to-day tasks—some things we oftentimes take for granted.  Since September of last year, our members have worked diligently to complete the GBA’s first ADA compliant home so that Mr. Sosa-Ramos and his family can live comfortably every day.

Habitat for Humanity committee chair, Bill Cooke, performed the dedication to David, Martha, and their two grandchildren, and special remarks to the family followed.

Each member of the family addressed the membership and expressed their true gratitude for the selflessness of our members, nothing that they “would never forget this moment.”

Thank you to all of the GBA members who dedicated their time to the service of others on this project.  Furthermore, the committee and membership are especially grateful for the remarkable leadership of Bill Cooke which has supported this program for many years.

Practicing law is a time-honored profession. Many lawyers would also say it is a calling. However, in today’s world we can’t escape the fact that it is a business as well.

Here are a few tips to help you design a practice that will allow you to evolve and thrive.

A Business Plan

Starting your practice with a business plan is important. At the outset it’s often hard to know exactly what services you will sell to exactly what clients, but the better job you can do in pinpointing these decisions, the better positioned your practice will be. 

Your business plan will serve as your North Star for building your firm. Be specific about your purpose, your goals, and the clients you want to serve.

Creating the business plan will also remind you to work “on” your business and not just “in” the business providing legal services. Working “on” your business includes marketing, business development, strategic planning, and goal setting.

Once the plan is complete, don’t put it on a shelf out of sight. Rather, every quarter, build a planning day into your schedule where you review your goals and the tasks that will get you there. Measure the data by looking at your client list and reviewing your revenue and expenses to see if you are on target. Many lawyers create a dashboard to see daily results which can be scary at first, but will give you detailed data and insight into your firm that many long-time practitioners have never had about their own firms.

Keep in mind that your business plan should be evergreen, a living plan that is constantly updated and flexible if you need to pivot your practice.

Brick-and-Mortar or Virtual

In many ways, starting a law firm has never been cheaper. With a laptop and a mobile phone, DIY website, bank accounts, and a few subscription services, you can be accepting clients the day your law license arrives.

However, take the time to think through your options of whether to go virtual or brick-and-mortar. Practicing, especially as a solo, can be lonely and isolating. If there is an available shared office space or co-working office space that may include other professionals or businesses, you may want to take advantage of brick-and-mortar for the company, the mentorship, and the networking. On the other hand, having a virtual office is a great way to keep expenses in check, especially at the beginning, and your clients may never expect to see the inside of your office.

As a result of the pandemic, there are plenty of opportunities for leasing, and as the real estate market ebbs and flows, buying your own space may be a great investment for you and your firm that will pay off down the road.

Fees, Billing, and Collections

Setting fees. Determining how to set fees is tough. You want to make sure your fees are competitive.

One tactic to determine fees is the most common research tool today – a Google search. My search “how much does a divorce lawyer cost?” provided a variety of information. I did the search specifically for my state and the first result was from a survey which provided an average hourly rate for divorce lawyers. This search revealed other frequently asked questions (and answers) such as average retainer fee and average cost of a divorce. The search resulted in ads for law firms which provide insight about how other family lawyers are promoting their firms and services.

The Clio Legal Trends Report is an excellent resource which shows fees across the US reported by state or region of the country. Recruiting firms often publish online salary guides that sometimes include regional billing rates. You can also find billing rates on salary websites such as Glassdoor or Salary.com.

Getting direct feedback is valuable. You can talk with trusted clients and referral sources about what they feel are reasonable fees. Mystery shopper programs are where law firms call other firms to inquire about rates. Most firms don’t quote prices over the phone, but you can find out whether other firms provide free or paid consults if nothing else. And finally, look at fee affidavits that have been filed in your jurisdiction.

Client billing. The most important note about billing is to make it a priority. Firms often bill at the end of the month for all the work done that month. While that may work in larger firms, timely billing results in greater collection rates. When the bill arrives while the results are fresh in your clients’ mind, the value of work seems higher. Put processes in place to make sure you are adequately capturing your time and document your billing process in order to improve your billing workflow.

Collections. From the moment you open your law firm doors, you should offer online payment options and accept credit cards. 

A recent study conducted by Total System Services (TSYS) showed that as many as 75% of customers today prefer to pay with a credit or debit card. In addition to the convenience, customers enjoy credit card rewards, cash back and other perks of using their cards.

Studies show that 85% of electronic invoices are paid the same week they are sent, and 57% are paid the same day the client receives the invoice.

Taking credit cards means you get paid faster and the money is deposited in your account sooner. Also, integration between your credit card processor and your time and billing / accounting system reduces duplication of payment and client information.

While there are many online payment platforms available, LawPay is often an affinity partner of many bar associations. LawPay was designed specifically for attorneys and is designed to prevent commingling of earned and unearned funds, protects your trust account from third-party debiting, and ensures IOLTA compliance for credit card, debit card, and eCheck transactions.

Other legal specific credit card payment processors include ClientPay, Headnote, LexCharge, and MyCase Payments.

Technology

There are many resources to guide you through the process of choosing your technology and your bar associations are a great first stop. You may be able to save money by taking advantage of the affinity partnerships your bar associations have with various technology providers such as Clio and Fastcase.

Most bar associations have Practice Management Advisors or Practice Management Centers which typically offer free technology consults. 

In terms of what kind of tech you need, you should focus on tech that makes you more efficient and provides a good client experience. Tools that are often listed as “must have” for your tech toolkit include:

• Scheduling automation – I use Calendly
• Virtual meetings – I use Microsoft Teams and Zoom
• Project lists and “to do” task lists – I use Trello
• Marketing automation – I use Canva to create and MeetEdgar to automate
• Website – I use WordPress
• Document automation – this will vary by practice area
• Accounting / Trust Accounting – Trustbooks is designed for solo and small firms and is compatible with state bar trust accounting rules

As you move through your career, never lose sight of professionalism and the art of practicing law, but neglect the business side at your own risk.

Camille Stell is the President of Lawyers Mutual Consulting & Services and the co-author of the newly published book, RESPECT – An Insight to Attorney Compensation Plans available from Amazon. Continue this conversation by contacting Camille at camille@lawyersmutualconsulting.com or 800.662.8843.

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April 12 – GBA Board Meeting, 4:00 PM, Self Help Building

April 19 – YLS Board Meeting, 12:00 PM, Sigmon Klein

April 20 – Annual Joint Meeting 24th and GBA, 5:30 PM, Starmount Forest Country Club

April 26 – Battle of the Bars Trivia, 5:30pm, Wicked Burgers, Tacos, Brews—2415a Lawndale Dr.

April 20 – Submission deadline for May Newsletter

April 30 – Picnic at the Greensboro Grasshoppers, 1:30 PM, First National Bank Field

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