A meeting of the Executive Board of the Greensboro Bar Association will take place on Tuesday, June 14 in the Self Help Building, 122 N. Elm Street, Suite 820. The meeting will begin promptly at 4:00 PM. At this meeting, the officers and directors in attendance will vote on a proposed annual membership dues increase of $5.00 per member, effective June 2016. The increase, the first in over 12 years, will help offset increased operating and meeting expenses. Members will continue to enjoy the same level of benefits currently provided:
* Reduced fee or no-cost GBA-sponsored seminars;
* 6 dinner/luncheon meetings with programs of interest to members of our profession at no additional cost;
* 18th Judicial District Bar Meeting and dinner at no additional cost;
* BarCARES: A short-term intervention program provided cost-free to member’s immediate family;
* Holiday Party in December;
* Picnic at the Ballpark (Greensboro Grasshoppers) for members and a guest at no additional cost;
* Opportunities to participate in Bar sections – Alternative Dispute Resolution, Business & Transactional Law, Family Law, Real Property, Young Lawyers;
* Opportunity to participate in Bar-sponsored activities, such as Community Service at Potters House or Sussmans Park, Friends of Jones School, CLE.
Membership Categories and Proposed Dues Rate:
Sustaining Member – $165
Regular Member – $130
Licensed less than 3 yrs. – $85
Senior (over age 70) – no charge
In order to tell the story of this Association, for the past seventeen years the
History and Archives Committee has quietly and diligently collected the oral history of our older, distinguished members. This project videotaped interviews with nearly forty longstanding members of our Association who were lions of the Greensboro legal community. Many are still living, and some are departed, but through this project, their stories endure.
Now the committee has endeavored to share pieces of these stories with the membership in a short film. You’re invited to learn more about our Association history in this presentation of voices from the past and present.
Approved April 12, 2016
Morgan E. Bennett
Guilford County Public Defender’s Office
Endorsed by Polly D. Sizemore
Andrew Kurt Chafin
Chafin Law Firm
Endorsed by Gary K. Sue
Michael J. Minnick
Legal Aid of North Carolina
Endorsed by Edward R. Sharp
GBA 2016 ANNUAL PICNIC
Bring your family (kids too!) for an afternoon
of food, fun, and BASEBALL!!!
Sunday, May 22
NewBridge Bank Park
Natty’s Hill (next to the Grandstand)
All-You-Can-Eat Picnic Buffet from 3:30 to 5:00 as the
Greensboro Grasshoppers play the Hagerstown Suns.
When reserving, please indicate the number of adults and children,
and please specify children’s ages.
Your admission tickets to the game will be at
a special GBA Will Call table for pick-up upon your arrival,
located by the gigantic baseballs!
GREENSBORO BAR ASSOCIATION MEMORIAL RESOLUTION HONORING RICHARD C. FORMAN
APRIL 28, 2016
BE IT RESOLVED by the Greensboro Bar Association at its regularly scheduled meeting on Thursday, April 28, 2016 that:
WHEREAS, on January 7, 2016, the Greensboro Bar lost a member of the highest integrity and character with the passing of Richard C. Forman; and
WHEREAS, this Association desires to reflect upon his remarkable career in the law and service to his family and community and, therefore, the minutes shall reflect as follows:
Richard C. Forman (“Dick,” or affectionately known to his employees and partners as “Mr. Forman”) was born in Cleveland, Ohio on September 9, 1929. During his childhood the family moved south to Atlanta, Georgia, and Dick thereafter entered the University of Georgia and graduated from that University a proud “Bull Dog” with his Associate of Business degree in 1950. Dick served in the Air Force during the Korean War and thereafter graduated from Emory Law School with his Juris Doctorate. Dick was an excellent student and was inducted into the Bryan Honorary Legal Society. In 1953 Dick was admitted into the practice of law and began his career as an attorney with the Internal Revenue Service, serving in the Office of the Chief Counsel in Boston, MA. Dick later relocated to Greensboro, NC, and continued his work with the IRS until 1960 at which time he joined a small Greensboro general practice. In 1962 Dick started his own law firm with two other lawyers and over the next 50 plus years practiced business and tax law with his partners, associates and employees. Dick proudly boasted that in all that time he never stepped foot into a courtroom as that type of work was for lawyers that couldn’t figure out how to avoid the courtroom. Dick continued his practice until the time of his death, representing many of his clients for over 50 years. He was admitted to the North Carolina Bar and the Bar of the Supreme Court of the United States.
Dick’s contributions to our community and the Bar are many and significant. He is past Chairman of the Greensboro Human Relations Committee and Past President of the Gate City Kiwanis. For decades he was a principal member of the Greensboro Junior Chamber of Commerce (“Greensboro Jaycees”). Dick served until recent years in almost all roles with the Jaycees, including President, the exclusive “Green Coat” club, and Life Member. Dick was also committed to the Greensboro Jewish community,
including but not limited to serving as President of Temple Emanuel, years of service on the Temple’s Board of Directors, and serving as a Board member of the Jewish Foundation.
Throughout his life, Dick remained active with the Greensboro Bar Association, attending meetings to his final month. He served in such positions as Secretary and Treasurer of the GBA, President of the Federal Bar Association, and President of the Estate Planning Counsel. He lectured on law at Guilford College and New York University, and had articles published by the N.C. Bar Association and Prentice Hall. He also served on the North Carolina Bar Association’s Lawyer Effectiveness and Quality of Life Committee as he loved the practice of law and recognized the difficulties and pressures that lawyers of all ages have to maintain a balanced, professional, competent and ethical practice. He supported his colleagues, partners and staff and set an example for all that worked with and for him.
As much as Dick loved the practice of law, he had an even greater degree of love and commitment to his family. In June, 2015 Dick lost the love of his life and wife of 27 years, Barbara Forman. The time was very difficult for Dick but with the love and support of his three children, Rhyan (Robert) Kime, Regan (Oded) Gross and Danny (Melissa) Forman and his step-daughter Lauren Kern, and his eight grandchildren, Brianna, Kaitlyn, Noa, Asher, Robert, Imaly, Declan and Ronan he continued to enjoy life until the very last day.
NOW, THEREFORE, BE IT RESOLVED that the Greensboro Bar Association adopts this Memorial Resolution in remembrance of the life and work of Richard C. Forman, causing it to be placed in the official records of the Association, and to deliver a copy to his family, to be kept as a memorial to the esteem and high regard with which Richard C. Forman was and will always be held by his friends, partners and colleagues.
Adopted by acclamation the 28th day of April, 2016.
Afi S. Johnson-Parris, President
Greensboro Bar Association, Inc.
Presented by T. Keith Black
The Law Offices of Fred T. Hamlet are pleased to announce the addition of an associate, Nicole Patino. Ms. Patino is a 2015 graduate of Elon Law School where she was 2014-2015 Notes and Comments Editor of the Elon Law Review. Prior to attending law school, she received both an undergraduate and a master’s degree from Virginia Tech. Ms. Patino is a former law clerk with the Law Offices of Fred T. Hamlet.
The Law Offices of Fred T. Hamlet concentrate in the practice areas of Labor, Employment, Discrimination, Sexual Harassment, Wrongful Discharge, Wage and Hour, ERISA, NLRA, OSHA, Unemployment Hearings, Education Law, and related litigation. Mr. Hamlet and Ms. Patino also conduct workplace investigations, negotiate severance packages, and review and draft employee handbooks and employment contracts.
By Camille Stell and Ginny Allen
North Carolina attorneys are getting a glimpse of what the future holds due to recent events happening right here in our state. Avvo is offering limited legal services to consumers online. Legal Zoom filed a 10.5-million-dollar antitrust lawsuit against the North Carolina State Bar which was settled last year. Part of the consent order that resulted from that lawsuit requires both parties to “mutually support and use best efforts” to pass House Bill 436. HB436 will further define the “practice of law.”
Companies like Legal Zoom and Avvo have increased their market share through the use of technology to meet the needs of consumers in a different way. Technology and the internet are empowering consumers with access to information and a new selection of options. Lawyers are losing out on clients who are opting to “do it themselves.” Technology has improved the delivery of products and services to consumers who are growing more and more accustomed to personalization and convenience.
Technology is the main driver in the changes and challenges facing lawyers and law firms today. To address these challenges, a recent Harvard Business Review article suggests incumbent firms continue to invest in sustaining innovations (those which use technology to make the good services better in the eyes of existing customers) while also creating new divisions focused on growth opportunities arising from disruptive technology.
In their book, The Future of the Professions, Richard and Daniel Susskind discuss technologies as falling under one of two categories – automation and innovation. Many lawyers and firms are beginning to focus on automation within their practices. They have identified inefficiencies in the back office and are implementing technology to streamline processes.
Innovation, on the other hand, “enables ways of making practical expertise available that simply were not possible without the [technological] systems in question.” The authors go on to state that automation is the “comfort zone of technological change” for most professionals. So is automation enough, or will innovation be required?
What Does this Mean for Lawyers and their Firms?
The rapid advancement of technological change is overwhelming. But now is not the time to employ the “head in the sand” approach. Along with the change and challenges, there are real opportunities for creative lawyers to embrace technology to create profitable practices and build a following of loyal clients.
But where should you start?
Focus Your Practice
You can’t be all things to all people on the internet. While it may seem counterintuitive, a successful practice will continue to require attorneys to focus their services on only one traditional practice area, and in some cases, a subsection of the practice area.
If you were experiencing back pain and needed to see a doctor, would you rather see a doctor who helped patients with back pain, delivered babies, and helped teens with acne, or would you go to the doctor who only saw patients with back trouble? “Specialization” will only become more and more important for attorneys to remain competitive.
Understand your target client.
As you focus your practice, you naturally focus on the specific clients you can help. This is difficult for most attorneys who feel like they must cast a wide net so they don’t lose out on potential clients.
Developing a keen understanding of your ideal client, and the issues they face is growing in importance. Effectively marketing your practice online requires clarity on who you want to reach, and the development of messaging around the specific problems you help them solve.
You have less than 3 seconds to make a first impression online. As more prospective clients are researching potential attorneys online, you may be losing out on business you never even knew you were in contention for.
Evolve into Emerging Practice Areas
One particular way for attorneys to evolve their practices is to focus on emerging areas. The internet is creating the need for attorneys who are focused on issues around privacy, cyberbullying, net neutrality, and the accessibility of websites to those with disabilities, just to name a few.
One of the simplest ways to identify opportunities is to consider how technology is changing your current clients’ industries. What are the new challenges they face? If you don’t know, ask them.
For example, in 2015, Seyfarth Shaw launched their Social Media Practice. A Social Media Practice is an extension of several different traditional practice areas including employment law and intellectual property.
Create a “Product”
As a lawyer, you are in sales. You are selling your knowledge and expertise as a service that helps your clients with a specific problem. But what if you could package a part of the services you provide as a “product” that you could scale and sell over and over again? You can and you should.
Even if you aren’t ready to launch an online consulting business, packaging a specific scope of services into a “product” is a good idea. It provides new clients an opportunity to work with you on a clearly defined project, for a clearly defined price. It meets potential clients’ growing demands for transparency in legal services.
As an attorney, it allows you to begin relationships with new clients on a specific project that may very well expand into a larger relationship at a later date. You can create a system for the delivery of the product you develop so that you can leverage other timekeepers and maximize your margin.
Update Your Hiring Criteria
Instead of looking at the law school a potential hire attended, or the GPA he or she achieved, perhaps take a peek at non-traditional experience or skills as you make hiring decisions. For instance, has the attorney started his or her own business in the past? An attorney with an entrepreneurial drive might serve your firm well in exploring different ways to deliver your services. Does the attorney have a wealth of volunteer experience or a career between undergrad and law school? She may have strong “people skills” that will help with development of a new client relations program within your firm.
Be a Part of the Conversation
The most important first step for North Carolina lawyers is to start having more conversations around the challenges and opportunities the future holds for the profession. It is critical that these conversations extend beyond firm management to include a diverse cross-section of associates, paralegals, legal assistants, and administrative staff. If you have not yet had a discussion with your key clients on how their industries and businesses are changing, and how you can improve the delivery of your services to help them, now is the time.
Camille Stell is the Vice President of Client Services for Lawyers Mutual. Ginny Allen is a lawyer and the owner of Adept, a digital marketing firm focusing on lawyers. Continue this conversation by contacting Camille at email@example.com or Ginny at firstname.lastname@example.org for an in-house presentations on the Future of Law.
Is the Lack of Cross-Selling Your Fault?
By Tom Kane
(Reprinted from Tom’s LegalMarketingBlog.com dated February 25, 2016)
Are you to blame for your partners’ failure to cross-sell you to their client contacts? Not necessarily, but you could be part of the problem. Clients select lawyers they know, like, and trust. Referral sources, including your partners, send you clients for the same reason. Since they know, like, and trust you, they transfer those qualities by recommending you.
Maybe your partner doesn’t know enough about you or your practice, especially in a large firm. And there may be selfish reasons he or she is protecting the client relationship. In my 30 years in this business, I can assure you that a “bit” of that goes on. So you must work to enhance the relationships with your partners and to make certain that he or she knows enough about your practice to be comfortable that you won’t displace or hurt the client relationship.
According to Mike O’Horo, in a recent article on Attorney at Work, “cross-selling problems are self-created.” He argues, among other things, that lawyers focus on the product they’re trying to sell, instead of whether the client has a need for such services. The important point is that any attempt to cross-sell should be client-centric (i.e., benefit the client), rather than product-centric (i.e., what service can benefit the lawyer and firm). The client must understand that it has a need for such services and agree that your firm, rather than another, is the best choice for those services.
Cross-selling often fails based upon a client’s unfavorable reaction to the idea. They may prefer to spread work around, or they are not convinced that the lawyer being recommended is right for the job. For cross-selling to work, the client must recognize the need for the services, and have faith that the lawyer making the recommendation of another lawyer within the firm has confidence in the lawyer being recommended.
While it may not be entirely your fault that your partners don’t cross-sell your services, it is critical that you foster relationships with other lawyers within the firm so that you come to mind when cross-selling opportunities arise.
GBA Fundraiser Benefiting Legal Aid of North Carolina
On April 16th, the Greensboro Bar Association held a successful fundraiser benefiting our local office of Legal Aid of North Carolina in the SciQuarium of the Greensboro Science Center. The event was organized by Chelsea Anderson, Kim Gatling, and Ryan Luft. The event was catered by Catering by Bakatsias, and beer and wine was provided by Preyer Brewing Company, Gibbs Hundred Brewing Company, and Rioja! A Wine Bar. There were 80 people in attendance, which included members of the GBA, as well as members of the community that sponsored the event, along with their friends and family.
Preston Nelson won the Proximity Hotel raffle give-away, and Doris Bray won the Durham Hotel raffle give-away. Ed Sharp, Afi Johnson-Parris, and Kelly Burke won the Guess the Wine contest, with prizes generously donated by Medaloni Cellars.
The event was sponsored by Brooks Pierce and Ward Black Law at the Platinum Level; Smith Moore Leatherwood and Lawyers Mutual at the Gold Level, Johnson Peddrick & McDonald at the Silver Level; Benson Brown & Faucher, Clifford Division of Clifford Clendenin & O’Hale, Cunningham & Company Mortgage Brokers, Elon University School of Law, ITG Brands, Jill Wilson and Marc Isaacson, Nexsen Pruet, LLC, and Senn Dunn Insurance at the Bronze Level.
Thanks to the hard work of the committee, ticket sales, sponsorships, several donations, and two generous gifts, one of $2,500 and one of $5,000, the GBA was able to present Janet McAuley-Blue of our local Greensboro Legal Aid office with a check for $18,391.05. Thank you to those that donated time, money, and purchased tickets to the event – we couldn’t have done it without you.
The Greensboro Bar Association established the Distinguished Service Award in 1993 to annually recognize a lawyer for exhibiting a deep devotion to the legal profession and an enduring contribution to the administration of justice and the public good through unselfish service. This year’s recipient is our Chief Public Defender, Frederick G. Lind.
Fred is a native of Chicago, Illinois. He received his undergraduate degree from Duke University where he was a standout varsity basketball player under Vic Bubas. After getting his law degree from DePaul University, he headed south and accepted a job as Assistant Public Defender under the late Wally Harrelson. After 36 years in that position and nearly 350 jury trials, Fred was appointed Chief Public Defender in 2011.
Fred is a former president of the N.C. Association of Public Defenders, former President of the Greensboro Criminal
Defense Lawyers Association, former President of the Board of Directors of One Step Further Sentencing Alternatives Program, former Director of the Greensboro Bar Association and member of its History and Archives Committee, a master of the Guilford Inns of Court, member emeritus of the N.C. Chief Justice’s Committee on Professionalism, recipient of the 2012 Elon Law’s Leadership in the Law Award, the 2013 recipient of the North Carolina Bar Association’s Wade Smith Award, a former Elder in Greensboro’s First Presbyterian Church, and a member of the Greensboro Sports Council.
For his deep commitment to indigent defense and our system of criminal justice, for his countless activities for the betterment of our profession and our community, for his faultless ethics and professionalism, and most of all for his kindness and goodness of heart, Fred richly deserves this recognition.