New Members, Approved on December 14, 2016

Albert Aberle
Guilford County Public Defender’s Office
Endorsed by Marcus Allen Shields

Susan P. Greeson
The Law Office of Susan P. Greeson, PLLC
Endorsed by Parrish L. Peddrick

Johnna Zoe Herron
Guilford County Public Defender’s Office
Endorsed by Marcus Allen Shields

Matthew James Millisor
Pinto Coates Kyre & Bowers, PLLC
Endorsed by: Richard L. Pinto

Alexander D. Selig
Schell Bray, PLLC
Endorsed by Thomas P. Hockman

Aaron Wellman
Coalter Law, PLLC
Endorsed by Teresa H. Vincent

Tom Kane

Kane: Does a “Market of One” Approach Make Sense?

By Tom Kane (Reprinted from Tom’s dated December 5, 2016)

I recently ran across The BTI Consulting Group’s concept of “Targeting Clients with a Market of One Approach.”  Their “market-of-one” approach does not literally mean marketing to only one client.  Obviously, starvation would quickly follow.

What they mean is that instead of focusing your marketing on your firm/practice area or concentrating on a geographical area, you should approach business development and marketing from the client’s side. You should direct your efforts, especially toward key clients, as if each was your only client. More specifically (extracting from the brief BTI video snippet), you need to be:

Seeking client feedback, and yes, act on what you hear;

  • Making sure that the responsible attorneys’ objectives are in line with the clients,
    i.e. the client’s objectives and strategic plans are the partners’ key concern and focus;
  • Increasing value, for instance, by providing specific client-focused CLE; and
  • Treating each client so they perceive themselves as your most important client.

This is also commonly referred to as client-centric marketing and business development. BTI’s terminology is just another way of stating that if you put the client at the center of the universe (rather than yourself or the firm), your marketing efforts will pay much greater dividends. Not only in improving your bottom line, but making more sense than a shotgun or scattered (brain) approach to marketing.

Hope everyone had a Happy Holidays Season; and best wishes for every success in your marketing in 2017!

Historical Marker Commemorates Landmark Decision


On Tuesday, November 1, 2016, the Greensboro Medical Society unveiled an historical marker commemorating the decision by the Fourth Circuit Court of Appeals in Simkins v. Moses H. Cone Memorial Hospital, 323 F.2d 959 (4th Cir. 1963).  The opinion effectively desegregated hospitals by holding that the “separate but equal” standard was unconstitutional as applied to publicly funded hospitals.

The marker is located on the east side of North Elm Street adjacent to Moses H. Cone Memorial hospital.  Justice Henry Frye explained the legal background and significance of the opinion.  Members of the Simkins, Barnes and Blount families were present and participated in the unveiling.

GBA’s Mix And Mingle Brings In New Members

On Wednesday, November 9th, the Greensboro Bar Association’s Membership Committee hosted a Happy Hour Social at Joymonger’s Brewery in downtown Greensboro. The event was planned in an effort to increase membership, while also offering an additional opportunity for Greensboro Bar Association Members to gather, socialize and network. In addition to the craft beers that were available, the GBA provided delicious appetizers prepared by the Baconessence Food Truck. The beers and food received favorable reviews by those who attended. In addition to the great food, beverages and fellowship, the evening was very successful as the membership committee signed up six new GBA members.

Stay tuned! The Greensboro Bar Association Membership Committee will be hosting a similar event in the spring.


Tom Kane

Kane: Networking During the Holidays

Networking During the Holidays

By Tom Kane (Reposted from Tom’s dated December 18, 2007)

With the crush of year-end and the busyness of the holidays, I decided to post an encore of a holiday post I did in 2007 on reaching out to clients and referral sources by telephone during the holidays.  Personal attention is better than (but not to the exclusion of) holiday cards. Here it is:

Work Your Network During the Holidays

It’s a good idea to touch base with contacts within your network during the holidays. It’s even better than sending holiday cards. Pick up the phone and reach out to everyone you know (okay, if you are THAT popular, not everyone) and wish them a happy holiday season. It especially makes sense to at least speak to every referral source and client, including those you haven’t done work for lately or received a recent referral.

And talking about networking, I thought I would call your attention to a post I did in December 2005 entitled “Ignore Your Friends At the ‘Business’ Holiday Party.”  The premise of that post was that you can get together with your friends anytime, so use business-related holiday parties as productive networking and business development opportunities that you can cultivate further during the next year.  Give that post a look if you are interested in reading more of my thoughts on that subject.

Again, Happy Holiday(ing) everyone!

Opportunity: Contract GAL Attorney Advocate

Contract GAL Attorney Advocate

SALARY: Contract will be for a monthly flat rate, based on annual caseload. Currently the rate will be $2,823.50 per month, for 1-1-2017 – 6-15-2017.  This contract can be renewed for the upcoming fiscal year, July 1, 2017-June 15, 2018.

LOCATION: Judicial District 15A (Alamance County)

POSITION TYPE: Contractor – no benefits
(Beginning date: January 1, 2017)

DESCRIPTION OF WORK: The statewide Guardian ad Litem Program (GAL) provides legal representation of abused, neglected and/or dependent children in juvenile court proceedings. This advocacy is through trained volunteers, staff, and attorneys.  The Attorney Advocate is mandated by statute to protect the legal interests of children and represent their best interests in these proceedings.  The Attorney Advocate also counsels and meets with the GAL volunteers and staff on a weekly basis regarding the legal interests of child clients to promote their safety, well-being, and permanency.  The Attorney Advocate is expected to be in court for all DSS court sessions in Alamance County.

TRAINING AND EXPERIENCE REQUIREMENTS: Applicants must have a Juris Doctor degree with a license to practice law in North Carolina and be a member of the NC State Bar in good standing.  Strong litigation experience is required.  Experience in juvenile court is essential and candidates should have a thorough understanding of the North Carolina Juvenile Code and relevant case law.   Excellent oral and written communication skills are required.  Effective court advocacy is essential with good negotiation skills and the ability to draft any necessary motions or memorandum of law.  In addition to legal advocacy, successful candidates should have the ability to maintain effective working relationships and be available to meet with volunteer GALS and staff on an as needed basis.

HOW TO APPLY:  Submit a cover letter and resume by December 11, 2016 to:

Valerie Chaffin, GAL District Administrator at

For more information contact Valerie Chaffin at 336-570-5278

Ward Black Law’s Toys for Tots Kick-off Event


The public is invited to stop by 208 West Wendover Avenue anytime from 7 a.m. to 6 p.m.,
Friday, December 2, 2016 and donate new, unwrapped gifts for children ages from infant to 12-years-old.

Ward Black Law is pleased to partner with the United States Marine Corps Reserves for this event.

There will be food, music, crafts, prizes… and Santa!

Donations will be accepted through December 16, 2016. For more information go to

Two Brooks Pierce Attorneys Honored by Guilford County Black Lawyers Association

Former North Carolina Supreme Court Chief Justice Henry Frye, who was of counsel with Brooks Pierce before retiring this spring, and associate Justin Outling were honored at the Guilford County Black Lawyers Association’s Inaugural Scholarship & Recognition Gala on Saturday, Nov. 5.

Frye was presented with the “Lifetime Achievement Award” and Outling was recognized with the “Outstanding Young Lawyer Award.”

“Henry and Justin truly exemplify what it means to be a leader, both in the legal profession and in the community. We are very proud that Guilford County Black Lawyers Association has chosen to recognize them and their accomplishments,” said Reid Phillips, Brooks Pierce’s managing partner.

North Carolina Chief Justice Henry Frye

North Carolina Chief Justice Henry Frye

Frye began his career in private practice handling a variety of legal matters. In 1963, he was appointed Assistant U.S. Attorney for the Middle District of North Carolina, one of the first African-Americans to be appointed to that position in the South. In 1968, Frye became the first African-American to be elected to the North Carolina House of Representatives in the 20th century. He served in the state House for 12 years and was then elected to a two-year term in the North Carolina Senate. In 1983, Frye became the first African-American appointed to the Supreme Court of North Carolina, and in 1999 he was appointed Chief Justice, another first. After joining Brooks Pierce in 2001, Frye focused his practice on appellate advocacy, mediation and commercial arbitration.

“I am honored the Guilford County Black Lawyers Association has chosen to recognize me with this award,” Frye said. “I have been fortunate throughout my career to have a strong network of people who believed in me and encouraged me to continue to take on new challenges and new roles, and I am very humbled to have served as a role model for so many.”

Justin Outling

Justin Outling

Outling focuses his practice on business litigation and white-collar criminal defense. He helps businesses and professionals in a variety of industries, and has successfully brought and defended lawsuits in a wide range of matters. Outling is also a member of the Greensboro City Council, representing District 3, and is very active with the University of North Carolina-Greensboro, his alma mater.

“It is such an honor to receive this award from the Guilford County Black Lawyers Association and to be recognized by a group of attorneys whom I admire,” Outling said. “I look forward to continuing to grow in my career and finding new ways to give back to this community that means so much to me.”

The Guilford County Association of Black Lawyers consists of licensed attorneys practicing or living in Guilford County. The purpose of the organization is to provide a forum for the discussion and advancement of ideas to promote the general welfare of the black community.

Give the Gift of Reading This Season

Please make your donation to the Elementary School Project now to help keep the holiday book program at Jones Elementary a wonderful Greensboro Bar Association tradition.

With the support of member donations, the Elementary School Project committee will purchase books for all 198 of the K-5 children in the Neighborhood Leadership Program (non-Spanish immersion) at Jones Elementary School. We invite you to help wrap them in bright, colorful paper at our Annual Holiday Party and deliver the books to the children on Tuesday, December 20th at 8:30 a.m.

As anyone who has participated in delivering the books knows, the children will be beyond delighted and thrilled to receive a gift. And while most of the kids tear the paper off with glee, a few children decide not to open their books immediately, instead taking them home, still wrapped, because they don’t know if they’ll have any other gifts to open on Christmas Day.

We will purchase the books from the Scholastic Book Fair at Jones Elementary, which serves as a school fundraiser. This allows the GBA to participate in the school’s fundraising efforts and to provide books to the students.

Thanks to the generosity of our members, this program has endured as a great success throughout the years. Now that the “Season of Giving” is upon us, the time has come to ask for your continued support. Donations are tax-deductible. Donation receipts will be sent to each donor.

Please make checks payable to the Greensboro Bar Association Foundation, with “Elementary School Project” in the memo line. We are accepting checks by mail or in person from now until the Holiday Party.

If you would like to volunteer to help deliver the books to the children on Tuesday, December 20, please contact one of the Elementary School Project co-chairs: Erin Reis, at, or Adam Kerr, at

Thank you in advance for your continuing support – the children and teachers at Jones thank you too!

Jones Elementary Book Project

Jones Elementary Book Project

Jones Elementary Book Project

Jones Elementary Book Project

Jones Elementary Book Project

Jones Elementary Book Project

New Members, Approved on November 9, 2016

Clinton H. Cogburn
Tuggle Duggins P.A.
Endorsed by Blake P. Hurt

Regan Michelle Gatlin
Burton, Sue & Anderson, LLP
Endorsed by Walter K. Burton

Stephanie Marie Goldsborough
Dummit Fradin
Endorsed by Megan E. Spidell

Joshua O. Harper 
Smith Moore Leatherwood, LLP
Endorsed by Whit D. Pierce

Mary Grace Roberson Linthicum
Oxner & Permar, PLLC
Endorsed by Eric A. Richardson

Kelvin D. Smith
Cuadra Smith Legal Group, PLLC
Endorsed by Tiffany D. Atkins

Andrew David Steffensen
Schell Bray PLLC
Endorsed by Doris R. Bray

Matthew Brady Tynan
Brooks Pierce McLendon Humphrey & Leonard, LLP
Endorsed by Andrew L. Rodenbough

John D. Wooten, IV
Womble Carlyle Sandridge & Rice, LLP
Endorsed by Stephen F. Shaw

Correction – October New Members:
Wilson F. Fong, Hensel Law, PLLC was incorrectly identified as William Fong.