Entries by Greensboro Newsletter

The Best Advertising is Free

(Reprinted from Tom’s LegalMarketingBlog.com dated February 25, 2016)

It’s called publicity. When you or your firm gets mentioned in the media, and better if you are quoted, it’s instant credibility. And it’s FREE (unless you hire a PR agency to help).

Regular advertising is less effective IMHO because you are writing the copy and, of course, it is
self-serving. Further it costs you money. When someone else says things about you and hopefully quotes you, it is more likely to be believed.

We all believe what we read in the newspaper or magazine, right?  “If I read it, it must be true” is what Larry Smith and Richard Levick opined (somewhat facetiously I’m sure) in a meditation contained in 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals. For more on that meditation look at my post “Publicity vs. Advertising” for the full quote, and for more about the difference between the two.

Actually, we all know better, but there certainly is more credibility given to what someone else says about you than what you say about yourself. You may ask, how do I get this here free “advertising”? Well, you need to befriend a reporter or editor, as I suggest in my “Top 10 Marketing Tips: No. 8 – Take a Reporter to Lunch.” It’s a start and my post gives some suggestions and cautions on how to go about building a relationship with a reporter.

So, it is better if you spend your time talking to reporters and editors rather than those in the business who sell advertising. Accordingly it’s a good idea to get to know and develop relationships with reporters and editors. Your time and (lunch) money will be better spent.…

Herb Falk Society Inducts Fifteen Members for 2015

The Herb Falk Society honors those members of the Greensboro Bar Association who contribute at least 75 hours of pro bono service annually. The fifteen individuals inducted for 2015 were recognized at the March 17 member lunch at The Empire Room. They are:

Barbara R. Christy — 95.3 hours

Locke T. Clifford — 76.9 hours;

Robert C. Cone — 144.5 hours;

W. Erwin Fuller, Jr. — 145 hours

Richard W. Gabriel- 103.9

A. Holt Gwyn — 93 hours;

Craig P. Hensel — 105.4 hours;

Afi S. Johnson-Parris — 131.4 hours;

Jennifer L. J. Koenig — 97.1 hours;

Phyllis Lile-King — 153 hours;

Eric A. Richardson – 103

James H. Slaughter — 79 hours;

Daniel F. E. Smith — 181.7 hours;

D. Clark Smith, Jr. — 314.4 hours;

Gerald Walden. Jr. — 178 hours


Honorees Gerald Walden, Afi Johnson-Parris, Locke Clifford; HFS Committee Members Julie Pendleton, Gwendolyn Lewis, Dan Koenig; honorees Richard Gabriel, Craig Hensel, Jennifer Koenig, Erwin Fuller

Beer & Wine Tasting to Benefit Legal Aid of North Carolina

Please Join the Greensboro Bar Association for a

Beer & Wine Tasting
Legal Aid of North Carolina

Featuring Rioja! A Wine Bar

Saturday April 16, 2016
6:30 p.m. to 9:30 p.m.
Greensboro Science Center

Event Tickets

$50 per person advance
$60 per person at door

Tickets include Beer & Wine Tasting, Dinner, and Participation in our “Guess the Wine” and “Guess the Beer” Contests

Raffle Tickets

$10 per ticket

Prizes include:

1 Weekend-Night Stay at the Proximity Hotel,
including two $25 Gift Certificates to Printworks;


1-night stay at The Durham Hotel
and a complimentary continental breakfast


Email Diane Lowe at
jd18gba@greensborobar.org and follow the link provided;


Mail a check payable to:

Greensboro Bar Association Foundation

Attn: Diane Lowe
P.O. Box 1825
Greensboro, NC 27402

**If you purchase ticket(s) by mail, please include the name(s) for the ticket(s) and the number of raffle tickets with your check**

Sponsored by:






Benson Brown & Faucher, PLLC,
Cunningham & Company Mortgage Bankers,
Elon University School of Law,
ITG Brands,
Jill Wilson & Marc Isaacson,
Nexsen Pruet, LLC, and Senn Dunn Insurance…

Grimsley Rugby Club Giving Back

Patrick Kane, an attorney at Smith Moore Leatherwood LLP, and Isaiah Ashley, son of Bruce Ashley of Smith Moore Leatherwood LLP, are mixing fun, competition, and community service on the rugby field. The result is “ITries,” which raises money for the Salvation Army, a non-profit organization which helps those in need.
Kane coaches and Ashley plays for the Grimsley Rugby Club. Money is being raised for the Salvation Army based on how many points the Grimsley Rugby Club scores this spring.  The club expects to average about 20 points per game.
You can pledge any amount per point.  Assuming that the club plays eight games and scores an average of 20 points per game, below are the donation amounts associated with representative pledge levels:
$0.25 per point: 20 points x 8 games x $0.25 = $40.00
$0.50 per point:  20 points x 8 games x $0.50 = $80.00
$1.00 per point:  20 points x 8 games x $1.00 = $160.00
$2.00 per point:  20 points x 8 games x $2.00 = $320.00
If you want, you can set a minimum level for your pledge,
and you can set a maximum level for your pledge.
As an example, you can pledge $1.00 per point with a minimum of $50.00 and a maximum of $100.00.
If you make this pledge and Grimsley scores less than 50 points during the season, your donation will be $50.00.  If you make this pledge and Grimsley scores over 100 points during the season, your donation will be capped at $100.00 (unless you want to give more!).
Please consider supporting ITries by visiting itries.com and making a pledge.…

Message from the President – April 2016

Afi Johnson-Parris Headshot

I’ve always loved history, but I’m partial to oral history, the kind that comes in the form of a story. When it’s told in the words of those who lived it and witnessed it, that’s what makes history come alive to me.

Since childhood I’ve been fascinated by the simple daily lives of my family members and tales of the times as they experienced them. I would beg for stories about what I called, “the olden times.”  My 97-year-old grandmother would indulge my early cross examinations with an exasperated, “here you go again with all your questions!” Bless her heart for her patience. I would ask her to tell the same stories over and over again, correcting missed details and teasing more stories out of her as I discovered new lines of questioning.  Perhaps I’m raising future litigators as my children now do the same thing. I’ll admit it was a little humbling to have my son make the same request to hear about “the olden times” from when I was in college.

Sometimes a story is the only connection you have to those who have gone on before us. I’ve reached a point in life where the parents and grandparents of my peers are starting to pass away at an increasing pace. It’s not uncommon to know very little about the deceased, even as you might know the family member quite well. It can be strange and awkward to talk about their loved-one or attend the funeral but nothing cuts through those feelings and sadness like a good story about the deceased. It’s a relief to be able to not just cry but laugh when people share their memories. The best stories are normally reserved for the time after the funeral. In my church, that time of food and fellowship is called the repast and it’s something akin to a funeral after-party.…